Taking what you have learned last week and this week about Value Proposition Can

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Taking what you have learned last week and this week about Value Proposition Canvas and Buyer Personas, create your draft Value Proposition Canvas and Buyer Personas for your project organization. Please keep in mind that you need to differentiate between Business to Business and Business to Consumer, and the templates you use for your Buyer Persona will be different based on your approach. This reading provides great examples of both B2B and B2C templates: Here Are 10 Buyer Persona Examples to Help You Create Your Own https://marketsplash.com/persona-examples/ You may also find the following helpful: Information on Buyer Personas: Week 1: Lecture 9 – Lesson 8: Pulling it all Together: Marketing Strategy How to Create Detailed Buyer Personas for Your Business The Value Proposition Canvas Instruction Guide VPC Blank Template

 

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