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This assessment encourages the students to work together to research and evaluate a Social Marketing project degree of success or failure based on the procedure adopted by the project.
They will suggest recommendations that may improve the results in the future. The report will make use of the SM strategic concepts and tools in developing the arguments, backed up by secondary data. Extra points will be achieved through initiative to obtain primary data (qualitative or quantitative) from any of the stakeholders associated with the issue at hand. A simple example is through an interview (e.g. by telephone) of a representative of a charity associated with the issue at hand.
Students are expected to be critical about any aspect of the presentation (the nature of the problem, theories and models, methodology, outcomes).Engaging and convincing presentation, minimal reading, taking into account SM strategic approach and relevant theories.
• Good quality/within time presentation with all members presenting
• Effective, evidence-based (primarily secondary data) demonstrating critical thinking
• Well-structured (Intro, main part, recommendations) with clear subtitles addressing the steps of the social marketing plan.
• Evidence of good teamwork and Harvard style referencing (supply list of references)